A conversation-first language learning experience built around how people actually learn to speak.

LinguaAI is an AI-powered language companion designed to make language learning feel more personal, practical, and human. Instead of relying on repetitive drills alone, it guides learners through personalised lessons, real-world scenarios, and AI-powered conversations with Lingui, their always-on learning companion. The challenge was simple: most language apps teach you words, but few help you actually speak. I designed LinguaAI around conversation, personalisation, and momentum, creating an experience that adapts to each learner while making progress feel rewarding.

Role
Product Designer
Focus
UX, UI, prototyping and visual system
Deliverables
23 Screens Design system and flow
Scope
Onboarding to Daily Practice · Personalised Learning Journey
Timeline
Concept project Independent exploration
Tools
Figma
Lingua Ai — case study cover
Project Overview

A calm, intelligent companion for learning a language, built around conversation rather than flashcards.

LinguaAI guides each learner from their very first tap: a personalised setup, a motivating dashboard, real-world scenarios, and an always-on AI tutor named Lingui that makes practice feel like chatting with a friend.

The LinguaAI onboarding, dashboard and lesson screens laid out together, showing the arc from setup to daily practice
The Problem

Most language apps teach words. Few teach you to actually speak.

Learners drown in streak bait and rote drills, then freeze the moment a real conversation starts. Motivation fades because the lessons never feel like their life.

73%

of learners quit a new language app within the first 30 days.

1 in 5

make it past the beginner stage to confident, real-world use.

64%

say generic lessons don't match their goals, whether that's travel, work, or school.

Endless rote drillingNo real conversation practiceOne-size-fits-all pathsNo feedback when you stumble
Design Goals

Four principles guided every screen.

01

Make it personal

Six questions at setup shape the learner's own path.

02

Practice by speaking

Lessons end in a reply to Lingui, not a score.

03

Keep momentum

A goal ring and a streak make returning effortless.

04

Feel human

Chat bubbles, encouragement, corrections that explain.

User Journey

From curious to conversational.

Seven moments map the full arc, each designed to lower friction and build confidence.

A seven-step journey map running from first open through setup, first lesson, daily practice and conversation
Onboarding Experience

6 questions. A lesson plan built around you.

Lingui asks like a friend, not a form. Each answer (your name, languages, reason, level, and pace) quietly tailors the entire experience that follows.

The six onboarding steps, each framed as a chat bubble from Lingui asking one question at a time

Conversational tone — every step framed as a chat bubble from Lingui.

Auto-detected defaults reduce taps — like pre-selecting the device language.

A green "You're all set" moment turns setup into a small celebration.

Dashboard and Gamification

Progress you can feel every single day.

The home screen greets you by name and turns learning into momentum: a daily goal ring, a streak to protect, and a clear "continue where you left off."

Streak system

A flame ring fills as daily goals complete — protecting the streak becomes the habit loop.

Today's goals

Lessons, assignments, and quizzes shown as simple fractions — 1/1, 3/3, 2/3.

Levels & XP

"Level 3 Explorer" gives identity and a sense of steady advancement.

Continue learning

A live progress bar and lesson checklist make resuming effortless.

The LinguaAI home screen: a greeting by name, a daily goal ring, a streak counter and a continue-learning card
Scenario Learning

Learn by living the moment.

Instead of word lists, learners step into a story: "You just arrived at a park in Madrid." Each scenario plays out as a guided conversation with translations, choices, and a satisfying finish.

A scenario lesson set in a Madrid park, playing out as a conversation with a choice at each turn
AI Assistant

One tutor, three ways to reach it.

Lingui is the same companion throughout: practise a conversation, translate something you just heard, or take a one-minute drill. Whichever you pick, the reply comes back in the same voice.

Practice Conversations

Role-play real-life topics in your target language.

Quick Translations

Type anything and get an instant translation.

Daily Challenge & Grammar Help

1-minute drills and on-demand rule explanations.

The Lingui assistant hub, offering practice conversations, quick translations and a daily challenge
Real-time feedback

It corrects, encourages, and keeps the conversation flowing.

When you answer "Buenos días," Lingui replies "Perfecto" and plays out the waiter's response, modelling natural dialogue and reinforcing what you got right, instantly.

A conversation in which Lingui replies Perfecto and models the waiter's response back to the learner
Design System

One consistent language across all screens.

The LinguaAI design system: colour, type, buttons, inputs, cards and chat components
Key Features

Everything a learner needs, in one loop.

Personalised onboarding

A 6-step setup shapes the path to your goal, level, and schedule.

AI-powered lessons

Conversation-led lessons that respond and adapt as you go.

Progress dashboard

Goals, levels, and "continue learning" in a single glanceable home.

Streaks and daily goals

A flame ring and simple targets turn practice into a daily habit.

Scenario-based learning

Real-world stories make new vocabulary stick and feel useful.

AI tutor and real-time feedback

Lingui practises, translates, and corrects you the moment you reply.

Screen Showcase

Twelve screens, one coherent feel.

Twelve LinguaAI screens shown together, from onboarding through lessons, dashboard and profile
Interaction Highlights

The small moments that build confidence.

Close-ups of the interaction details, including the goal ring filling, a correction appearing and a completion moment
Future Improvements

Where LinguaAI goes next.

01

Speech recognition

Pronunciation scoring so learners practise speaking aloud, not just tapping replies.

02

Adaptive difficulty

Lessons that quietly get harder or easier based on how you actually perform.

03

Home-screen widgets

Streak and daily-goal widgets plus Live Activities to pull learners back in.

04

Social and leaderboards

Friendly competition and shared streaks to make learning a little more social.

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