A speculative redesign that opened the door.
I came across a LinkedIn post looking for a web designer to work on an extension of The Culture Codex called The House Media. Instead of sending a portfolio and waiting, I designed a proposed direction for the website, built it in Framer, and reached out directly. The response was immediate. The founder said the work “blew away” 120+ responses they had received.
- Role
- UI/UX Designer & Frontend Developer
- Scope
- Website Design · UI Design · Framer Development
- Tools
- View Live Project
I designed the opportunity before being hired.
The first version was created specifically as a pitch. I focused on giving The House a distinct digital identity that felt bold, editorial, and built around the idea of media that moves culture.
Idea → Design → Framer → Pitch
The first version got the conversation started.
After the initial pitch, we moved into a call and started refining the direction together. V2 explored those conversations through changes to the layout, messaging, visual hierarchy, and overall feel of the experience.
Turning a pitch into a polished brand experience.
The final direction brought the iterations together into a complete landing page covering the brand story, services, selected work, testimonials, and a strong conversion-focused CTA.
Sometimes the best way to apply is to build the idea first.
This project reinforced something I keep coming back to: showing what you can do is often more powerful than telling someone you can do it. A LinkedIn job post became a real conversation because I didn’t just apply. I made the pitch tangible.
More projects worth exploring.
A selection of other projects across web design, product design, and development.
